Incompetence or Robots

I have to say that it feels as though the world “is going to Hell in a hand-basket”, if that is the correct use of the phrase.

Each week in the last few years, and increasingly with each year, the obvious incompetence of humans has shown itself to me in various ways. It can be a spelling or grammar mistake (or several) in an advertisement, a reputable newspaper or a book or magazine. I have seen innumerable examples of these, and more each day.

Incompetence shows itself when your fast food or restaurant food order is incorrect even when one has made a point to specify what was desired.

Government has shown it’s fair share of incompetence, and continues to do so.

Personally, it showed up recently when I made a service appointment for my car and was told after driving 22 km to the appointment that the technician that can do the work was unavailable. A simple phone call, message or e-mail from the service department before I left for the appointment would have prevented the 44 km trip, the waste of my time (thank goodness I am retired), some fuel and some pollution. A second appointment was arranged and I had to call to find out that the work had to be postponed once more. Then the service receptionist made me a third appointment for the same work, but on a provincial holiday. In this case, I called to find out that they weren’t even open on that day. Once again the appointment was changed. Terrible. I am hoping that the fourth time is lucky.

When I was a working person, I know that I wasn’t perfect, and I did make mistakes and oversights, which I rectified as soon as possible. The stores and service centres that I dealt with years ago seemed to be so much more efficient and the workers more knowledgeable and willing to help you than the most of those of present day. That being said, there are definitely examples of good companies and good workers sprinkled throughout society. These are not the majority, unfortunately.

I am not sure if it is lack of motivation, poor pay or just stupidity that allows the incompetence today. I do know that if I ran a business, I would have my workers be enthusiastic and competent in their jobs or leave the job to someone who was. In other words, replace laggards with those who care about what they are doing.

It seems that we are destined for a world where we really need robots if we want things to get better. Either we give up on humans or we start training people for competence in the workplace.

I prefer the latter choice.

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Kill The Carbs

In January 2016 and almost twelve years since retirement, I visited my family doctor regarding swollen lower legs, some loss of feeling in a couple of toes and a strange pad-like feeling under my right foot. He suggested that I seriously needed to lose weight or risk significant health problems in the near future, and implied that a weight reduction would likely improve the problem with my legs and feet.

Background

At retirement, my weight for my age and height was a reasonable 165-168 lbs. After retirement, it wasn’t very long before my stress levels dropped dramatically and my physical activity reduced as well. Although I was active in maintaining my property and doing the odd renovation and small building project, my weight had crept up quite consistently by a few pounds each year to reach a peak of, incredibly, about 220 lbs. I truly needed to make some real changes and right away. I was down to wearing sweat pants, one stretchy pair of jeans and XL-size shirts. My closet was full of favourite unwearable clothing and my winter coat was getting difficult to zip up.

Action Taken

I immediately set about reducing my caloric intake by 500 kcal per day in an effort to reduce my weight by one pound per week. This way, if I were successful, by Christmas I would be back to a reasonably healthy weight. I used a free computer program to keep track of my nutrient intake and to take into account any extra physical exercise that I was able to perform. It was winter in Ontario when I started this and I walked a couple of km on average two or three times a week to help with the adjustment to fewer net calories. I kept on this approach for about 11 weeks, expecting to lose about 11 lbs. In fact, I did get my weight down to about 210 lbs. Then, no change. I was hungry all the time, and would still occasionally binge and ruin a week’s worth of progress. It was very difficult, and frustrating, and I still didn’t feel very good.

The Answer and a New Approach

In early April 2016, while researching diets and nutrition on the internet, I came across a YouTube video of an interview with Dr. Peter Attia who, being very fit but still overweight, had explored the ways in which his body reacted to or utilized the foods he was eating. I was completely spellbound by his explanation of his journey and the results he achieved. I was going to apply his excellent logic to my own situation. In the ensuing several weeks to the present time (mid-May 2016), I have tried to adhere to some guidelines I have gleaned (and adapted to my own requirements) from the approach Dr. Attia described. Although I am continually adjusting (I would call it tuning) my diet to suit my lifestyle and activity, and although it is very soon after making these changes, I am almost ecstatic with the results.

It’s Working Well

At present, and subject to change, I still use a 500 kcal reduction in my daily food intake to achieve the weight loss I desire. The main difference is the balance of nutrients that make up that intake. I now strive to achieve 25% of the calories as protein, 25% as carbohydrates and 50% as lipids (or fats as I call them). This meant giving up some of my indulgences almost completely. No more ice cream, chocolate bars, cereal, bread, potatoes and anything that hinted of carbohydrates or sugar. I do occasionally eat some of these but very infrequently and in small quantities. But – I could now eat cheddar, whole milk, almonds, most meats, most (but not all) raw vegetables and many other foods that are low in sugar (and carbohydrates) and some of those I had given up in my previous quest for low-fat foods. It has taken a few weeks to come up with choices that work for me but the results have happened so quickly that it was difficult to believe. I have found that if one tries to go sugar-free, one will still easily meet 25% carbohydrates as almost every processed food and many raw foods have lots of sugar/carbohydrates. Keeping track of one’s intake has sometimes been a deterrent for certain people but I found that after the initial start with excellent free software, it is a simple and quick matter to track every bite on my desktop PC or my smartphone. I find that TV commercials are the perfect time to “catch-up” on these entries on my phone.

Achievements

In the past 4 weeks, I have reduced my average carbohydrate intake to about 200 grams per day from an average of about 320 grams per day. In that time, my weight has changed from 206 lbs to 198 lbs or about about 2 lbs per week. The swelling in my lower legs has all but disappeared, my feet feel almost normal, I have much more energy and endurance, almost no cravings and am a happier, clearer thinking (I believe) individual. I have, under my doctor’s supervision, stopped taking my blood pressure medication completely and at-home measurements show an average of 126/64. My blood glucose measurements show an acceptable range for before and after meals.

The Future

My goals in point form are:

  • no more days when my carbohydrate intake is 300 grams or more (I have had 3 of these in the last 4 weeks)
  • perhaps raise my carbohydrate limit from 70 grams to a more practical, achievable 80 or 90 grams per day (I may have to adjust this slightly upward again in the future)
  • search for even more good foods (spaghetti squash has recently entered the diet) that we can enjoy
  • start some moderate strength training to firm up weak muscles so as to avoid injury in future physical endeavours
  • continue walking and cycling

Other Notes

I know that there is much more to know about the food that I eat. I have also happened upon other proponents of reduced-sugar diets that are supporting a dietary approach away from so much carbohydrate. I have noticed, for me, at least, sugar begets sugar, so to speak. If I eat something sweet, even if it is bread, I crave more and more. If I don’t take that first sugary bite, there is no craving. That makes the changes so much easier. It is that first temptation that must be avoided to make the changes easy.

In addition to the previously-described benefits, I have also noticed reduced or eliminated joint pain in my hips and knees. My sense of balance has improved, probably due to reduced weight.

Lastly, I have this incredible urge to share all of this with anyone who will listen. At 65 years of age, my life has changed but this is just the beginning of this story.

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Beism

(originally written in 2011)

Although some may consider it peculiar or perhaps even unlikely, my time in the busy life in the vacation-land of South Padre Island or the incredibly busy traffic of Detroit or Houston has inspired me to write some words that may help me establish a belief of sorts. Although I use an outdated but modern marvel of man’s ingenuity and technology to write this (a laptop computer), I must say that is but the tool I have at hand.

If I were to say I was a naturalist, this would be closer than saying I was a practicing Christian, Buddhist or member of the Anglican Church. However, by labeling my beliefs, I am somewhat restricting my development and being close-minded.

I do enjoy the benefits of our “advancements”, if this is what they may be called. I do use our technology and am excited by our “progress”. However, this point of view or appreciation is in direct opposition to what my heart feels. I don’t propose that I can live without our modern conveniences. I do know that I do not require nor desire to be caught in the trap of never being satisfied with my wealth of possessions, as I realize that nothing but bad can come from this unending craving for more. Man will never achieve anything more exquisite nor simple nor complex than what nature provides easily and in a myriad of forms. No amount of technology will ever produce those things that nature provides and which are taken for granted each and every day.

Just to try and understand a bit better what I am getting at, I will have to organize the scraps of thoughts that I have so far in a very crude manner.

If we remove the technology from our lives, what does this do to modern society. The newest and highest impact technology that the world has today is our extensive and far-reaching communication. This is seen in television, the Internet, telephone and any number of new devices that promise to expand our world beyond previous limits. This allows us to be knowledgeable about many things not heretofore possible and allows us to understand more of our world and the beings living in it. It allows us to communicate with loved ones afar, to feedback to society, to be consumers from afar and to be afflicted with the need (not only the desire) to be in contact with other human beings and machines the world afar. This is not as great as it sounds. Not only are we serving our devices now but we are constantly at their beck and call, removing the possibility of being at peace for any time at all. I do not own a cell phone*, even though I have complained that it would be so very handy or useful to have in times of need.

The invention of modern transportation has been a marvel and a curse. By giving us the ability to move around more than we could by horse and carriage, we have been able to expand our horizons to every corner of the inhabitable places on earth. Those of us who would be content to live and grow within smaller areas are now able to move on to other places and in fact just visit other places. In those places that we would like to live where the resources to live do not exist, we can import what we need (food, water, power, etc.), using even more resources to do that. Does this make much sense? Why not live in an hospitable area that provides most of what we need?

Nature (non-human) regulates population in harsh ways – by not providing food or water, by “natural” disasters (e.g., floods and droughts), by survival of the fittest. This ensures a strong or healthy remaining population and eliminates the weak. Man has the ability to overcome these problems, at least in the short term, but with the ultimate grief of human overpopulation. We are intelligent enough to put a man on the moon but not smart enough to figure out the overpopulation problem.  

Many questions can be answered by understanding for what it is that each of us strives. Can it be as  simple as accumulating as much “stuff” as we can before we die? Or is it realizing that we already have all that we need to live a full life? The time that each of us have here alive will likely be 100 years or less and this time passes so quickly that we need to understand early on what it is that we have by being alive in a world filled with wonder and amazement. With our medical research, we strive to keep ourselves alive and healthy even a few more years, and it is easy to understand why we fool ourselves into this way of thinking. Yet, the poisons and pollutants we are ingesting and breathing and the unknown damage that we are doing to ourselves and the planet do not justify the extensions in life that we are achieving. I believe that as we age, more of us can understand what matters in life.

We work feverishly during our lives to achieve a better life for ourselves and our loved ones when all that really matters is enjoying the time that we have here and sharing it with the people that we are close to.

I am not impressed by our busy-ness. Neither am I impressed by our structures and shallow approach to life – our facade of beauty. Man cannot construct anything so beautiful as a flower or as beneficial as a tree. In our mad rush to create, we destroy those things that are perfect to begin with. When we look around ourselves, it is those natural things that are the most perfect, not those made by man. Man-made things are a poor substitute for those of natural function.

Our explanations and reasonings that tell us how things work and how things are constructed are approximations of reality, our theories based on our understanding and knowledge. If instead, we were to concentrate our efforts, although this is not exactly the way to put it, on fitting in with nature as much as we can, then there is little that needs to be explained and little that needs to be understood, explained and indeed, worked on. Better the way that allows us to enjoy the world as it exists than to try (in our futile way) to manipulate it into some form supposedly more suitable for human life.

Those aspects of life that I appreciate most would include the present joy of being a father, a grandfather, a great grandfather and a husband, and the past joys of being a son, and a grandson, and a relative and friend of those wonderful people with whom I am acquainted and interact. This requires no effort, no work (so to speak), no money, no achievement, no striving. It is. The wonders of nature that are available to everyone and anyone – such as the stars in the sky, the sun that shines, the rain that falls, the wind that blows, the flowers that bloom, the birds that sing, myriad others – these are all free to be appreciated and require no effort to enjoy, and are available to most, if not all, right now. We don’t need to understand each and every detail of structure and the reasons why and how these things work. We need only to know that we can see, feel, hear, taste and smell them. They are.

Now for the tough part. Okay, so now we are all living in a paradise without the need to work and without the need for all of the sciences. How do we live and survive given the existing world? How do we adjust in the world we have made for ourselves where 7 billion of us try to survive. Well, since we cannot rely on natural law to take out the weak (we would never allow it) and wars will not reduce the population explosion, we must find a way to enjoy what we have rather than desire more. This is the best we can do. We must find a life that makes the most of what we already have. Those that have must not want more and must find ways to help others to live happily. Obviously we cannot expect to continue to populate the world without restriction. If we believe that we are intelligent beings and can affect the world, as we so blindly appear to, then we must find a way to restrict our growth. There are limits to the number of humans that this world can support. Perhaps it is many more than we imagine. More likely it is no more (or fewer) than presently exist.

Is education the answer? Being of a scientific mind and not so much an artistic type, I find I am somewhat at odds with myself. I need to give up much of my drive to understand the world and replace it with a desire to accept, and enjoy. Education seems pointed at technology, mathematics, science, medicine and the like, although this somehow seems misdirected. More than this, or instead of this, we need to teach ourselves why we like being alive. That is, what is it that makes living worthwhile? Ultimately, we need to know what are we constantly striving for, seriously. When all is said and done, what is it that we wish that we had achieved in our lives. More than that, we should consider what we had been given and what we did with it. Did we squander our time on fruitless efforts to acquire “things”? Or did we become appreciators of life? If we fit the latter of these, then it seems likely that we have not wasted our time here but allowed ourselves to be filled with the endless bounty that the natural world had to offer.

If we follow such a life from the early years, then there is little requirement for oneupmanship. This is a difficult concept to let go of and is striven for by followers of various religions (such as Buddhism).

 

*(2015-12-20: since writing this piece, I have acquired and use a smart cellphone)

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Review of 2012 KIA Optima EX

We have now owned our 2012 KIA Optima EX for 32 months and still think of it as a new car. One might say we have been lucky but I do believe that KIA has a good design here.

2012 KIA Optima EX

2012 KIA Optima EX as received new.

Specifications

The model that we purchased came with a 2.4L 4-cylinder engine with direct fuel injection (GDI) with a claimed 200 HP and 186 lb-ft of torque, air conditioning, 6-speed automatic transmission, heated front seats, leather interior, power adjustable driver’s seat, power trunk, power windows (one touch on the front windows), power mirrors (heated), dual zone heating/cooling, 17-inch wheels, six air-bags, fog lamps, cruise control, voice control entertainment system with 6-speakers, Bluetooth for hands-free phone, reversing camera, USB for charging etc., outside temperature readout, digital compass, rain-sensing wipers, anti-skid braking and anti-slip acceleration, lighted vanity mirrors and cooled glove box. There may be other features that I have missed listing but this was an incredible bunch of desirables as far as I was concerned when we were shopping for a vehicle.

What Made This One Different?

One of the main reasons that we chose car over the several others we considered was due to the leg room. This was one of two cars that gave me adequate space to stretch my legs. The other choice was a Buick Verano. I did try a few others brands but the KIA gave the best package, although after adding 5 way protection (leather, paint, perforation, glass, etc.), the price was significantly more than my original intent.

Performance

The performance is very respectable for a smallish motor and the significant torque at low rpm is surprising at times. Cruising at above legal speeds is very easy to do and I find myself using the cruise control to reduce the urge to speed. Passing other vehicles may require more throttle than one expects but the motor willingly revs to achieve the necessary acceleration and never seems to complain. I have kept track of every litre of fuel that the KIA has used since new and the overall fuel consumption to date (which includes three very cold winters in Ontario) is 32.8 miles to the Imperial gallon or 8.6 L/100 km. On long trips or summertime driving, it is simple to achieve 40 mpg – very respectable for the size and weight of the vehicle. The fuel consumption was another significant reason for buying the Optima.

Features That We Use a Lot

The reversing camera is a wonderful addition to any car, and the KIA’s works well, and I use it on almost every trip. These devices are becoming a standard feature on vehicles these days and that is a good thing. The cruise control works beautifully – better than any other vehicle I have owned. The music system and Bluetooth phone capability we use all the time and are happy with the performance. The set and forget dual zone temperature control is a very welcome departure from continually fiddling with the temperature settings as on our previous vehicles. The self-dimming interior rear-view mirror works well and is well worth having. The automatic volume control when slowing down or speeding up is nice to have and makes driving a little less busy (and keeps one’s hands on the wheel too). I have used the manual shift option occasionally but mostly when descending hills at low speed when I need a little more holding power from the motor, although the brakes are first class and this is not strictly necessary. I believe that the manual shift is a nice feature to have available though.

If I Had to Complain

The reversing camera does get dirty (especially in the wintertime with salt on the roads) occasionally. However, it is a simple matter to clean the lens. As well, had the GPS navigator option been a less expensive option, I would have preferred to have that built in instead of using the external unit we have. This is a small inconvenience, however.

In My Opinion

The Optima is a good-looking four door sedan that feels sporty when you are driving it. It is comfortable, designed well, easy to drive (and like) and has so far been very reliable with only regular maintenance. There are many little touches that one discovers after the first few weeks that have one saying “that was a good idea” and “I really like the way they have done that”.  As with almost every purchase a consumer makes these days, it would be great if the Optima were less expensive. However, I am convinced that the money spent was wisely spent and we have received good value. It is not difficult to recommend this brand and model of vehicle to anyone looking for reasonable value and a wonderful experience every time they drive their car.

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Do We Fit and Can We Change

Do you believe that mankind is natural in the same way that plants and animals are to this planet? Do you think that man “fits” with nature? If we do believe this, then we should believe that we will find better ways to co-exist with or be part of nature on this ever-shrinking world. To be positive about our future, we must have faith that we will achieve whatever is necessary to continue living here without destroying our own habitat.

I have doubted our capabilities many times in the past. We have all seen or learned about the innumerable fumblings that we have made in our violent and un-caring history. We have been misled by those who would seek power or revenge, those who through their eloquence and misguided thought have shown us their way, or those with such a terrifying rule that they have intimidated their own countrymen or even the world into following a path that the individual would not likely have followed.

If we do believe that we “fit” in the world, we should have faith that we will be guided or inspired to change ourselves soon enough that we will stop destroying the very planet that provides so much for us. I would like to believe this to be true. I believe that a lack of this faith, in some parts of society, has allowed a very stressful life to flourish, bringing with it the attitude “what difference does it make what I do anyway?” that I am sure many of us have heard expressed in different ways by the people with which we interact.

The individual must hang on to self, and follow no-one, save one’s faith. Important decisions and directions must be individually decided and determined. The old saying about “marching to a different drummer” is a simple way of remembering that. It seems that some are continually striving to follow someone else’s dream, thinking that this will somehow bring the same level of happiness as experienced by the other. Some say “follow your heart”. To me, this is about as good a guideline as any for living a happy life. I am not saying that one should not strive to achieve, but that achievement must provide true happiness as a reward. If we are continually worrying about the hurtful things that we are doing to others or our natural environment, how can we truly be happy and satisfied with our achievement?

Too many times, mankind has thought that it knew what it was doing. Too many times, we believed that we understood the consequences of our actions. Rarely have we truly been correct. No matter how intelligent we think we are, there is always that “fuzziness” that can’t be explained. In the past, I have looked at the world from a scientific viewpoint wanting to understand how and why things worked the way they did. It has been interesting. But, in some way, I have changed in the last few years. I see the world as an infinitely indefinable system where minute changes can have unpredictable results, where explanations meet impasses, where wonder exists in the simplest places. Man’s world is a scarier, more threatening and complex sea of doubt and greed. Each of us will eventually greet nature and no quantity of man’s influence will change that. Of that, I am certain. Why not now embrace the home that provides us with an unending supply of wondrous and awe-inspiring life, all without effort on our part, all without technology to help us, all without greed or remorse.

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Emotion and How It Can Be Used Against You

In today’s world, there are many ways that your own emotions can be used against you. This is something that one hopefully learns through the years. Here are some ways that your own feelings can be used to lead or mislead you into transactions of various descriptions.

Commercialism

Have you seen advertising that presents only the facts necessary for you to make a proper decision? How did you feel? When I see this type of advertising, I feel that my time has not been wasted with diversionary tactics which tend to cloud the decision-making process. I can make a straightforward decision about the transaction. To me, this is ideal. The transaction likely involves money coming out of my pocket, and so a good decision is important.

However, there are (purposely-written) commercials or advertisements that play on your emotions. If you don’t buy this product, you are somehow “missing life experiences” or living “below your station”. These are just two examples of the many ways. Being seen as successful (rather than being successful and feeling successful) is drummed into us as being important. It truly isn’t when you are alone with your thoughts.

Using beautiful, barely-clad women to advertise soap seems fine to most males, but this is soap! Do we even need to advertise it? Don’t we wash anyway? Don’t you buy soap by looking at the package and giving it a sniff, maybe reading a bit on the package, and checking the price? Or maybe you buy the same product all the time and are aggravated when they “improve” it and you can’t find “your” soap on the shelves anymore. This is just one example that doesn’t break rules but is a subtle play on your emotions, keying in beauty with the product. Perhaps I am a poor consumer but it is the function of the article that I am buying not the feeling. Advertisers would have you feel otherwise.

Advertising is necessary. I accept that. Misleading advertising or that which is not “up-front” with costs or limitations, or that which plays on your emotions too much is not for me.

Politics

One of the most disturbing realizations is how much our political systems thrive on emotion, appealing to those areas of self where we want to believe what they are saying and feel good inside until we realize that we may be fooled. How many times has a politician told the crowd exactly what they needed to hear? How many times has the promise been acted upon successfully and on budget? I am always wary and use a little test with each leader, politician, salesman, or the like that I am listening to. I ask myself on how much of my emotion he or she is relying. After that, it becomes a simple matter to weed out the facts and make my decisions, or just end the encounter. We must always remember that the evolution of manipulation has taking place along with all of our other “advancements”. Don’t be blinded by emotion.

Socializing

Even if one were at a party or other happy occasion, it is possible to be coerced or otherwise humbled so that one feels the need to take part fully in the festivities, be it performing in some way or otherwise doing like others (possibly drinking). Most times this technique does not create obvious negative effects and results in a livelier gathering, but it is felt inside and considered by those upon which it is inflicted. This is an emotionally-driven method which is used almost unconsciously by most of us during at least some period in our lives. All these little bits and pieces of emotional manipulation have tiny effects (or perhaps larger) effects on one’s inner stability or “truth”. We can be distorted by even these tiny effects over time. Perhaps, this is when growth occurs. But perhaps this is when instability sets in and the character flips to overcompensate for inadequacies as perceived by a few acquaintances. It is then that things may take a turn for the worse.

It is a world full of contradictions. I feel we must be alert to those who would take advantage for whatever reasons.

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We Need To Ask Why (More Often)

Instead of supporting the idea of huge companies producing massive quantities of cheap goods that last only until the next company-driven fad is introduced, what about supporting the notion of smaller local companies, producing an adequate supply of quality goods in which they specialize, whose workers share ownership or profits. Today, this approach seems antiquated but it is a good one. Although, undoubtedly cost to the consumer would likely be initially greater, less would be spent on delivery and other overhead associated with stockpiling huge inventories of unwanted items that will inevitably be dumped at discount prices. In addition, higher quality products would last longer, requiring fewer replacements and less maintenance. Only the massively profitable companies (and their overpaid executives) would hurt somewhat.

I think that this would tend to create companies that have a conscience about wastefulness and greed, and would perhaps promote more pride in the work that is done and the products. It would definitely employ more people locally.

In Canada, at least, it appears there is a tendency to drive population growth (mainly through immigration) in order to create a larger home consumer base so that mass production can provide more profit to large international companies. That being said, mass production does serve a purpose in bringing products to the masses at a cost that is affordable. This production, however, does not and should not apply to every aspect of life. In the world we live in today, more is not always better (more waste, more redundancy, more body weight, more pollution, more violence, more frustration).

I believe that we don’t need to populate Canada further until we can provide for those that live here now. Once we have achieved excellent education, health and employment for everyone who at present resides in Canada, then we can think about growing our population, within reason.

As much as I shop for the best price for the products that I buy, I would like to be able to include Canadian-made products in my decision, and perhaps support some of our unemployed but employable citizens. I remember a time when many of the products I needed and bought were Canadian-made and made to the standards that we support. Unfortunately, “buy local” only works if there is “local” to buy.

Many would complain if the plethora of inexpensive products now available because of the “global” economy were gone. Unfortunately what drives our increasing personal debt is the concept of “it’s so cheap, why don’t I buy it” instead of “do I need to change this as the product I already own is still performing well”. Although the world is driven by “consumerism”, it is this idea that helps destroy our planet and loads our landfills with trash. The rich get richer because the average consumer does not seem intelligent enough to understand this.

We will always have the immensely wealthy. They are those who see the much larger “picture” and take advantage of that knowledge. Some even care about the right things. For the most part, we, as the many billions that we are, are responsible for their wealth and decadence. I try not to complain about the small income that I have as I know that there is so much I have that is more important to me than the “tangibles”. It frustrates me to see so many happily supporting the wasteful and dirty (read polluting) world of the modern consumer. We definitely need to ask “why” more often (and boredom is not a good enough answer) instead of “why not”.

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